iGaming Operations
Player Lifecycle & Value Tiers
Understand player journeys and how to treat different customer segments.
Level: Intermediate•Duration: 2–3 hours•Status: Coming Soon
What you'll learn
✓How player lifetime value is calculated
✓The player lifecycle stages (new, active, VIP, at-risk, churned)
✓What each tier needs from support
✓How player value drives support priority
Why this matters
Not all escalations have equal cost. Operators who understand tiers allocate effort efficiently and retain high-value players.
Core frameworks & concepts
The Player Journey: Onboarding → Engagement → Retention → Growth → Churn Prevention
Common mistakes to avoid
âš Treating all players equally (wasted effort on low-value segments)
âš Not escalating high-value player issues immediately
âš Not knowing your platform's tier definition
What you can do after completion
Know player value tiers. Adjust support approach by segment. Escalate high-value issues quickly.
Part of these career paths
This module is coming soon. Check back later for enrollment details.